MAXIMIZING YOUR INVESTMENT
Your Fine Home Specialist
Selling a home in today’s market is more competitive than ever. Potential home buyers spend an average of four months researching neighborhoods and homes online before they ever contact a real estate agent. By the time they come to the marketplace ready to buy, they are educated, savvy, and in many cases, they tell their agent which properties they are interested in seeing in person. As a home seller, a superior web presence is critical to your success. If potential buyers don’t like the way that your home is portrayed online, you’ll rarely get the opportunity to show it to them in person. I utilize the best technology available to bring you optimal exposure.
HGTV has helped to make most aware that preparing a home for sale requires more than putting a sign in the yard. Showing your home to its best advantage requires advance preparation; everything from cleaning and de-cluttering to home staging. Home staging is not simply “decorating”, as some may believe, but helps to highlight the best features that your home has to offer. Often, small changes can have a big impact. My background in retail merchandising and interior design allows me to help you to achieve the best results.
I’ll make a thorough analysis not only of the competition, but of everything that affects value, from market conditions and assessment values to improvements and operating systems. I’ll provide guidance to help you select the most appropriate price range for marketing your home. Pricing a home correctly the first time is a crucial element to a successful marketing plan as it eliminates the need for future reductions and lengthy marketing time.
The most important day for marketing your home is its first day on the market. When your sign goes up, I’ll help you to have every detail right so that your home sells quickly and for the highest possible return.
If you’re thinking about selling, I welcome the opportunity to present my plan for helping you to maximize your investment.